Hacienda Us
Loud Is The Night
This Mexican-American quartet blends a raw yet sophisticated style of pop music with harmonies reminiscent of the Beatles and Beach Boys. As fate would have it, a demo of 6 songs landed in the hands of Dan Auerbach of the Black Keys, and the band's life was forever changed. Soon after they were opening for The Black Keys in Austin Texas, as well as for Dr. Dog, gaining some much needed exposure. Under Auerbach's watch, Hacienda would write and arrange more than twenty songs, sending him demos periodically in preparation for their debut album, ultimately recording in Dan's own studio in Akron, Ohio. In order to keep the integrity of the music, "Loud Is The Night" was largely captured live in the room with a helping hand from new friends Scott and Frank of Dr. Dog. With them they worked on existing vocal harmonies and created new ones, greatly embellishing the album. The result is a beautiful collection of songs played with integrity and soul to spare, and while the band is aware of its 60's influences, the music on "Loud is the Night" is far from derivative, and the finished product is modern pop music performed with genuineness and taste.